蜜芽传媒

A Herefordshire farmer says supermarkets are deceiving customers through what he calls "farmwashing", and is now calling for action.

Ben Andrews claims shops use fake farm brands, giving customers the impression their products come from British family farms, when much of the food is actually sourced abroad.

The British Retail Consortium, which represents supermarkets, says they're "always keen to promote British farming".

Matt Hutchinson reports.