
‘Running a home and being a housewife is a very busy and important role’
British author Liane Child’s novel, The Trad Wife’s Secret, is inspired by influencers who believe in traditional gender roles in marriage.
Known as ’trad wives’ on social media, the online content of influencers like @ballerinafarm usually depicts tranquil domestic settings with multiple children and food cooked from scratch.
So is this a wholesome phenomenon or a dangerous and sexist regression? And what is the appeal of millions of people who follow ‘trad wives’?
Nuala McGovern was joined by author Liane Child and by British “traditional housewife” and influencer Charlie Gray to discuss.
You can listen back to the full interview on ѿý Sounds - it's the Woman's Hour episode from Tuesday 20 May 2025.
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