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Yookay

There’s a new word popping up on X – what does it mean?

In the last few weeks Adam has been noticing things popping up on his social media timeline tagged with the word “Yookay”, which is supposed to be a reference to how UK is pronounced in a multicultural London accent. The content is a combination of pictures of streets or public transport and sometimes videos. So what's going on? I spoke to Siddharth Venkataramakrishnan, analyst at the thinktank the Institute for Strategic Dialogue, who researches anti-migrant sentiment online.

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