3. The Media is Not Your Friend
David Yelland and Simon Lewis discuss the mistakes you can make when dealing with the media.
It's not quite two tribes going to war but it can feel like that.
In this episode, David Yelland and Simon Lewis look at the complicated relationship between PR and the media. You know what story you want to tell but a journalist might have another idea entirely.
David and Simon examine the mistakes that even the top CEOs make when talking to reporters. And they explain the conflicting nature of the two worlds and how to navigate between them.
Top tip: Even if you've known a journalist for years - don't assume they're going to be on your side when things hit the fan.
Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for 蜜芽传媒 Radio 4
8 tips for asking for a pay rise
David Yelland and Simon Lewis share their experience on how best to negotiate your salary
Podcast
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When It Hits the Fan
Who's in the news for all the wrong reasons? With David Yelland and Simon Lewis.
