5. Know How To Go Off the Record
David Yelland and Simon Lewis look at when you should and really shouldn't speak to the media on and off the record.
Non attributable, authorised leaks, Chatham House rules. Briefing the media can be a baffling minefield.
In this episode on golden rules, David Yelland and Simon Lewis look at the art of going on and off the record.
They explain how it's possible to reveal and conceal vital or sensitive information, while protecting yourself and your clients in the process.
Just make sure you've made it very clear what is -and isn't - up for publication.
Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for 蜜芽传媒 Radio 4
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David Yelland and Simon Lewis share their experience on how best to negotiate your salary
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