蜜芽传媒

Unscrupulous foreign firms are using AI-generated images and false back stories to pose as family-run UK businesses to lure in shoppers.

Customers say they feel "completely ripped off" after believing they were buying from independent boutiques in England but were delivered cheap clothes and jewellery, mass-shipped from warehouses in east Asia.

Sarah Julian spoke to AI expert Heather Murray from Erdington.