Susie Ma
Tropic Skincare powerhouse Susie Ma enters the Den having built one of the UK鈥檚 fastest-growing beauty brands, with an annual turnover of 拢68 million. After reaching the finals of The Apprentice in 2011, Susie secured investment in her company from Lord Sugar, despite not winning the series.
...over 20 years of business experience, an inspiring entrepreneurial journey, and a heartfelt desire to empower others...
In 2023, Susie bought out Lord Sugar's stake in the multi-award-winning natural skincare company and is now the sole owner of Tropic Skincare, which has over 38,000 Ambassadors and serves millions of customers. Named in The Sunday Times 40 Under 40 in 2024 Susie brings over 20 years of business experience, an inspiring entrepreneurial journey, and a heartfelt desire to empower others through her role as a Guest Dragon. Susie is a passionate advocate for purpose-led business, dedicated to donating a portion of profits to charities & good causes including funding millions of days of education and planting hundreds of thousands of trees.
