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The business of yoga

As the UN marks International Day of Yoga, we examine the multi-billion dollar industry.

As the UN marks International Day of Yoga, we examine the multi-billion dollar industry. Yoga teacher Pippa Richardson explains how demand has been rapidly growing. Rajesh Kotecha is secretary of India's ministry responsible for yoga, and tells us prime minister Narendra Modi attributes never having a day off sick to his yoga practice. And Professor Rohit Deshpande of Harvard Business School in Boston discusses his research into the branding and commercialisation of yoga. Also in the programme, as tensions mount after Iran shot down an American drone, aviation analyst John Strickland of JLS Consultancy tells us what airlines are doing to avoid flying over the Gulf of Oman and Strait of Hormuz. With both candidates to be Britain's next prime minister saying they are prepared to take Britain out of the European Union without a deal, we get business reaction from architect Clare Bowman, who has a sustainable building company in London, and Alastair MacMillan from Glasgow, whose business White House Products exports hydraulic pumps. Plus we look ahead to the significance of this Sunday's mayoral election in Istanbul, Turkey, with our reporter who has just returned from there.

(Picture: A yoga class. Picture credit: Getty Images.)

27 minutes

Last on

Fri 21 Jun 2019 14:32GMT

Broadcast

  • Fri 21 Jun 2019 14:32GMT