蜜芽传媒

Around the World Cup semi-final there's growing commercial interest in women's football. Tom Corbett is head of sponsorship for Barclays, and tells us why the bank is backing the Football Association Women's Super League in the UK. Lynsey Douglas is women's sport global lead at analytics firm Nielsen Sports, and discusses whether growing commercial interest translates into getting more people to watch games. And we talk to Wales player, Helen Ward, about how the tournament is impacting other professional players. Also in the programme, following last week's announcement that a trade deal between the European Union and the South American grouping Mercosur had been struck, there's been a mixed reaction across the continents. We hear from Pekka Pesonen, secretary general of EU farmers' lobby group Copa-Cogeca, and also get reaction from our South America business correspondent, Daniel Gallas. Plus our reporter finds out how businesses in the coffee industry are finding solutions to the problem of waste.

(Picture: England's team celebrate a goal against Norway. Picture credit: Getty Images.)