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Sports marketing post Covid

We look into the sponsorship of sport - specifically fast food sponsorship

We look into the sponsorship of sport - specifically fast food sponsorship. Like everything in the world, the coronavirus pandemic has changed aspects of everyday life, businesses and the sports we love to watch and play. But will the coronavirus affect fast food sponsorship of sports and tournaments? Mike Williams will be joined by a range of guests to debate this topic.

Plus we round up all of the latest sporting action including the British Grand Prix, NBA and MLS quarter finals

Photo: Jason Roy of Oval Invincibles one of the eight new mens and womens teams that will be competing in new 100 ball cricket competition (Credit: Charlie Crowhurst/Getty Images for ECB)

2 hours, 53 minutes

Last on

Sun 2 Aug 2020 15:06GMT

Broadcast

  • Sun 2 Aug 2020 15:06GMT

Podcast