蜜芽传媒

Wayfinding experts Zo毛 Barrett and Patrick Eley have a unique way of thinking about space. They know just how to guide people from A to B with ease, no matter how higgledy-piggledy the building or complex the environment. Zo毛 and Patrick consider every detail of their work carefully, with aspects such as shape, colour, typeface, graphic design, materials and iconography forming an integral part of their strategically placed signage and maps. Their job is to make sense of confusion with beautiful, simple, modern designs and attractive invitations to 鈥榳alk this way鈥�.

From their studio in central London, they鈥檝e designed wayfinding systems for flagship museums and art galleries, sprawling office blocks, and maze-like hospitals. Comedian and writer Tony Hawks (author of Round Ireland with a Fridge) finds out how their work is a fascinating mix of liasing with architects, interior designers, and clients, and getting technical about things like what material a sign鈥檚 made from, what colour it should be, and how exactly to construct it. Tony also discovers the many and subtle considerations Zo毛 and Patrick have to take into account when designing a wayfinding system that works for everyone.

If you鈥檝e ever been lost in an airport, shopping centre or museum, or can鈥檛 find your way to the toilets, this episode of In the Studio is for you.

Presenter: Tony Hawks

A Tandem production for 蜜芽传媒 World Service