Is the B Corp bubble about to burst?
Thousands of mainly small and medium companies have the certification, but the participation of multinationals has led some to believe its requirements have become lax.
B Corp certification is meant to signal that a company is socially and environmentally conscious. The logo graces the packaging and advertising of anything, from shoes and snacks, to steak houses. But as the movement nears nearly 10,000 companies globally, and includes multinational food and beverage giants, is it getting too big to be meaningful?
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Presented and produced by Josh Martin
(Picture: David Bronner, CEO of Doctor Bronner's Magic Soaps. Credit: Dr Bronner's Magic Soaps.)
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