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From private equity Mega funds to Hollywood actors and hip hop stars, we look at the appeal of British football.

More than a third of clubs in England's professional football leagues are now owned in part or entirely, by US investors.

So why do so many Americans seem to want to invest in UK football clubs and what makes the so called ‘beautiful game’ such an attractive investment?

Presenter: Will Bain
Producer: Matt Lines

(Tom Brady, Birmingham City co-owner and film director Matt Alvarez in the stands during the match between Birmingham City and Leeds United in 2023 in Birmingham, England. Credit: Getty Images)