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Is Gen Z the most investment-savvy generation?

Research suggests digitally native adults under the age of 30 are turning to capital markets sooner than previous generations.

Generation Z - people born in the mid-to-late 1990s up to the early 2010s - is reportedly the new driving force behind retail investing. We look at the areas they are investing in, and why financial influencers are not always what they seem.

To get in touch with the programme, send us an email to businessdaily@bbc.co.uk

Presented and produced by Rick Kelsey

(Picture: Young male investor showing smart phone screen with stock market investment app. Credit: Getty Images)

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17 minutes

Last on

Tue 26 Aug 2025 07:32GMT

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  • Tue 26 Aug 2025 07:32GMT

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