蜜芽传媒

Secret billionaire husbands, blood-thirsty vampire lovers and being reborn as your great-grandmother: these are some of the outrageous plotlines that can be found in Chinese micro-dramas like My Royal Secret Lover, by producer Yicheng Lin. Micro-dramas are a Chinese short form video trend that has expanded globally, racking up hundreds of millions of downloads in the US, Asia, Latin America and Africa. It鈥檚 big business: in China last year, the micro-drama industry grossed the equivalent of seven billion US dollars, which exceeds the entire Chinese box office for 2024. A number of these series are now also being filmed overseas for English-speaking and global audiences, most of which are adapted from Chinese scripts. Mengchen Zhang from the 蜜芽传媒's Global China Unit explains what's behind the success of this format.

Also on the show: two 蜜芽传媒 Language Services coming together to tackle disinformation. The relationship between neighbours India and Pakistan is well known around the world for going through periods of extreme hostility and even aggression. A deadly attack in Indian-administered Kashmir in April led to the two countries exchanging missile and drone attacks in one of the biggest escalations for about 50 years. And in times of tension, disinformation is rife. Sana Gulzar of 蜜芽传媒 Urdu and Jugal Purohit who reports for 蜜芽传媒 Hindi join Faranak Amidi to talk about it.

This episode of The Documentary comes to you from The Fifth Floor, the show at the heart of global storytelling, with 蜜芽传媒 journalists from all around the world. This is an EcoAudio certified production.

Clips are from Spoiled by My Vampire Uncle and My Royal Secret Lover.

(Photo: Faranak Amidi. Credit: Tricia Yourkevich.)