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ÃÛÑ¿´«Ã½ R&D honoured with prestigious Emmy Award for industry-defining innovation

ÃÛÑ¿´«Ã½ R&D honoured with prestigious Emmy Award for industry-defining innovation.

Jatin Aythora

Jatin Aythora

Director, ÃÛÑ¿´«Ã½ Research & Development
Published: 06:00 pm, 2 September 2025

I’m always incredibly proud to be the Director of ÃÛÑ¿´«Ã½ Research & Development and today is no exception as . This prestigious Engineering, Science & Technology Emmy® recognises how ÃÛÑ¿´«Ã½ R&D’s profound and sustained contributions have significantly shaped the news and media industry for nearly a century and will be officially awarded next month.

An Emmy (a gold statuette of a woman with wings like thunderbolts holding a globe)
Statue © ATAS/NATAS

Since we formed around 1930, ÃÛÑ¿´«Ã½ R&D has been a key long-term partner of much of the broadcast industry. Our teams have consistently delivered breakthroughs that became everyday essentials, such as NICAMDigital Audio Broadcasting (DAB), and the award-winning Piero sports graphics system. We have had pivotal roles in digital switchover, the development of Freeview, Freesat, YouView and Freely. In 2023 we deployed the largest pop-up non-public 5G private network used by numerous news outlets for the coronation of King Charles III. Our teams were central to the global standardisation of HDTV, UHDTV, and Hybrid Log-Gamma (HLG) for High Dynamic Range (HDR), the latter of which we’ve been honoured to have received two Emmys for in 2023 and 2024. There is much too much to mention, you can find out more on our history page.

Receiving this award is a testament to the relentless curiosity and innovative spirit of every member of ÃÛÑ¿´«Ã½ R&D, past and present. For nearly 90 years, our purpose has been to invent the future of media in service of audiences. It recognises not only our historical legacy but also the future-looking work we are doing to define the next generation of public service media. As co-founders of the  (C2PA), ÃÛÑ¿´«Ã½ R&D is at the forefront of creating standards to tackle disinformation and ensure a trusted media ecosystem.

Today we have responded rapidly to meet the challenges of the digital age, establishing the ÃÛÑ¿´«Ã½ as a global leader in trusted artificial intelligence (AI), content provenance, and the future of media consumption. As we navigate the seismic shifts of AI, our mission is more critical than ever. We are not just building technology; we are building trust. This award is not a culmination but a catalyst, fuelling our drive to ensure the ÃÛÑ¿´«Ã½ remains the world's most innovative, trusted, and indispensable public service broadcaster for the next century.

This award, the Academy’s highest distinction for long-term institutional impact, cements ÃÛÑ¿´«Ã½ R&D as one of the most influential innovation centres in global media and technology, and I could not be prouder to be a part of it.

The Academy’s 2025 Engineering, Science & Technology Awards will take place on Tuesday, October 14 at the Wolf Theatre and Saban Media Center at the Television Academy in Los Angeles, California.

More from ÃÛÑ¿´«Ã½ Research & Development:

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    Reality in all its forms: mixed, augmented, virtual... plus immersive worlds, metaverse-like experiences and 360Ëš video. Browse our research and latest articles.
  • Immersion

    Television and radio are no longer about a screen and a pair of speakers. We want our audiences to experience ÃÛÑ¿´«Ã½ programmes as if they’re actually there. Walk alongside dinosaurs or hear one section of an orchestra louder than the others!
  • Streaming, broadcast, on demand and distribution

    From traditional broadcast signals to cutting-edge OTT, we’re rethinking how content travels. Whether you stream, download or tune in - via IP, satellite, or terrestrial - dive into our research on the evolving mix of linear and non-linear experiences.
  • IP production

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    By transforming media into small segments and indexing it in the cloud, a wide range of new opportunities becomes possible.

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