蜜芽传媒

Human values are essential for shaping everyday behaviour, thoughts and attitudes.

Human values are inherent to people across gender, ethnicity and culture, where the relative importance (value priorities), fluctuates at different stages of life in tandem with a shift in needs, as well as in relation to external factors in response to the wider context of life.

This paper proposes a framework to understand human values in a digital age. Based on 18 months of empirical research and investigation; 14 human values have been established. These are underpinned by psychological needs; supported and validated by existing psychological research and key models of human need.

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