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Sound Business

A series of programmes designed to help you start and run your own business

World Service,21 episodes

Episodes

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Do You Really Want to Do It
Finding the reason why you want to set up your own business is a powerful motivator
01 Apr 1993,13 mins
What Kind of Business is it?
Deciding what business to setup needn't be tricky
02 Apr 1993,13 mins
Finding the Money to Start
Money is one of the most important aspects of your business
03 Apr 1993,13 mins
Finding your Market and Beating the Competition
Part 4: Finding your unique selling point is essential for any business
04 Apr 1993,13 mins
Advertising and Promotion
Adverts are designed to promote your product or service and persuading people to buy it
05 Apr 1993,13 mins
Managing People
Even when you have a solo enterprise, you have to manage people- You are one of them
07 Apr 1993,13 mins
Keeping an Eye on the Money
Managing the finances of your company includes keeping and using records
07 Apr 1993,13 mins
The Importance of Marketing
Marketing for people who are already in business
24 May 1994,13 mins
Promoting the Business
Looking at ways you can promote your business
24 May 1994,13 mins
Serving the Customer
Making sure your customers are happy is an important part of marketing
24 May 1994,13 mins
Managing the Money
Financial management for your business
11 Jul 1994,13 mins
Controlling Costs and Setting Prices
Knowing what your costs are and managing the process
26 Jul 1994,13 mins
Financing the Future
Financial management for expansion
02 Aug 1994,13 mins
Looking to the Future
Visualisation is important but how do you strike the balance with reality and need?
08 Aug 1994,13 mins
Planning and Growing
How to plan for growth in your company
08 Aug 1994,13 mins
The Image of your Business
Your company image and why it's important
15 Mar 1997,13 mins
Product and Pricing
How to price your products and how to make sure people want what you're offering
15 Mar 1997,13 mins
What is Marketing?
Selling and marketing are not the same thing
15 Mar 1997,13 mins
Marketing Channels and Distribution
Business distribution is more than just transporting goods from one area to another
22 Mar 1997,13 mins
Advertising and Promotion
Even small businesses in a local market have to think about advertising
22 Mar 1997,13 mins
Good Marketing
Effective ways of becoming a better marketer
22 Mar 1997,13 mins