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Radio 4,03 Sep 2010,53 mins

03/09/2010

You and Yours

Available for over a year

Join Peter White to discover the best time to book flights. Plus, how low would you go? We road test the latest in no frills hotels. Also, a new book by an American market research consultant Dan Hill, argues that people are primarily emotional decision-makers. So how do advertisers make use of our emotions?

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