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3,000 teddy bears went missing in 1903, supposedly en route for New York from their native Germany. Bear expert and storyteller-par-excellence Gyles Brandreth attempts to discover what really happened to these earliest toy bears. In 1902, the first ever toy bear was designed in Germany by Richard Steiff: Bär 55 PB, a lifelike bear with joints, a humped back and a snout. A New York toy company placed an order at the Leipzig Toy Fair in 1903 for 3,000 of the novelties to be ready in time for the Christmas market. The bears were made and packed up for shipment, but there is no record of them reaching their destination and none of this load of US-bound bears has ever been found. The templates, patterns and even photos of this bear exist but not even one sample was kept. One popular explanation is that there was a shipwreck and the bears had a watery end. All that is certain is that if one of these bears turned up now it would be 'open chequebook' time for certain museums and collectors. Witty, magical and heart-warming, the documentary reveals fascinating detail behind the making of the bears, including a trip to the Steiff factory and a rifle through their detailed archives, as Gyles delights us with this little-known story, and imagines where water-logged bears might have washed up. Producer: Mary Ward-Lowery First broadcast on ÃÛÑ¿´«Ã½ Radio 4 in July 2011.