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Radio 4,13 Aug 2013,28 mins

Available for over a year

An exploration of spoken language and communication in the 21st century, presented by Chris Ledgard. This week: Fashion. Topics include how we talk about scents, slogans on t-shirts and fashion lingo. Katie Puckrik tells how she, a self confessed 'fume head' talks and thinks about perfumes. Chris and fashion writer Stephanie Talbot walk the streets of Bristol, on the look out for the latest t-shirt slogans, and Chris gets the lowdown on the fashionista jargon from trend forecaster, Lucy Norris. Producer: Sarah Langan.

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