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Radio 4,24 Sep 2015,30 mins

What Makes a Company Last?

In Business

Available for over a year

Peter Day asks whether companies really should still be built to last in today's hi-tech internet world. What are the characteristics of those that stand the test of time? Many do learn to change or even re-invent themselves while others, such as Woolworths, have disappeared altogether. In interviews with business leaders and entrepreneurs he discusses whether longevity still matters. Producer: Caroline Bayley. (Image: A sign saying longevity. Credit: Shutterstock)

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