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Marketing: Hacking the Unconscious - Series 1 - A Serpent in the Garden - 蜜芽传媒 Sounds

Marketing: Hacking the Unconscious - Series 1 - A Serpent in the Garden - 蜜芽传媒 Sounds

Marketing: Hacking the Unconscious

Series 1Series 1

A Serpent in the Garden

Released On: 01 May 2017

Available for over a year

Marketing faith and idealism, from Coca-Cola's 'Hilltop' to contemporary Islamic branding.

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Marketing: Hacking the Unconscious
Series 1
A Serpent in the Garden
Marketing faith and idealism, from Coca-Cola's 'Hilltop' to contemporary Islamic branding.
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Marketing: Hacking the Unconscious
Series 1
The Allure of Altruism
Why we are driven to donate, and how charities can benefit from marketing's insight.
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Marketing: Hacking the Unconscious
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A Campaign for 'Real' Women?
Advertising's attempts to modernise its often harmful portrayal of female beauty.
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Diamonds and the Peacock's Tail
The ad slogan that changed our culture, and the psychology that still powers it.
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From Ads to Art
Can marketing move beyond mere copy and be considered genuine art?
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Selling a Philosophy
How three words transformed a mundane sports good into an entire philosophy.
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From Big Posters to Big Data
From 'Mad Men' to 'Math Men'. What does Big Data mean for the future of marketing?
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Marketing: Hacking the Unconscious
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Aids: Transforming Ignorance
How the 1987 AIDS campaign 'Don't Die of Ignorance' transformed social attitudes.
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Food Tubs, Facebook and Fetishes
How brands harness the power of social proofing.
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Marketing: Hacking the Unconscious
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The Power of Shame
Exploring the psychology underlying the greatest marketing campaigns in history.
14 mins
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