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Edward de Bono was the man who coined the term “lateral thinking”. From Tony Blair to Richard Branson, the Eurythmics to Mikhail Gorbachev, de Bono’s influence has been impressive. Stephen Smith dons his lateral thinking cap to ask how this concept – berated by many for its intellectual scope – has become a by-word for creativity. Producer: Adele Armstrong First broadcast on ��ѿ��ý Radio 4 in July 2017. * Edward de Bono died in 2021 aged 88.