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Can a public health service ever be truly loved if it always prioritises reducing mortality rates and waiting times over the seemingly trivial aspects of patient experience? Rory Sutherland continues his exploration of magical ideas that logical people will hate, with contributions from market researcher Ben Page, evolutionary biologist Nichola Raihani and economist Robin Hanson. Produced by Michael Surcombe for ÃÛÑ¿´«Ã½ Wales