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Available for over a year
Why do humans go to such lengths to show their commitment to others? Rory Sutherland continues his exploration of behavioural quirks and mind hacks with a look at how businesses thrive on our susceptibility to be swayed by commitment, from the ‘Knowledge’ exams of a London cabbie to the strange rituals of upper-class British etiquette. Produced by Michael Surcombe for ÃÛÑ¿´«Ã½ Wales
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