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Radio 4,03 Feb 2020,14 mins

Martha Lane Fox and Brent Hoberman, founders of lastminute.com

The Disrupters

Available for over a year

Rohan Silva and Kamal Ahmed meet Martha Lane Fox and Brent Hoberman, founders of LastMinute.com, a company that became the poster child for the internet boom of the late 1990s. Lastminute.com was an online travel and leisure website, took unsold inventory – flights, hotels, theatre tickets – and sold it online. Their personality, humour and guerrilla style marketing tactics disrupted the travel industry forever – and in the '90s/early 2000s, raised the profile of Martha and Brent to near-celebrity status. However their rise was quickly and brutally followed by a fall as their share price, when they floated on the London Stock Market, crashed by 95%. They talk to Kamal and Rohan about learning so much so young, the dangers of scaling too fast, and how you need to be careful what you wish for. Presenters: Kamal Ahmed and Rohan Silva Producer: Georgia Catt

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