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Episode details

Local Radio,3 mins

Cultural advertising?

Manny Masih

Available for over a year

Have you ever seen an advert with a Sikh model wearing the Turban and beard? Well, recently the company GAP placed a Sikh model in prominent locations on billboards, direct mail advertising and digital channels. Some say this has raised the profile of Sikhs, but how and did it need to be raised? In this extract reporter Sonia Mumtaz gets reaction to the advert from people in Easton...

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