Morning Call - Are we are in danger of trivialising cancer by using gimmick campaigns? - ÃÛÑ¿´«Ã½ Sounds

Morning Call - Are we are in danger of trivialising cancer by using gimmick campaigns? - ÃÛÑ¿´«Ã½ Sounds
Are we are in danger of trivialising cancer by using gimmick campaigns?
Cancer Research UK's selfie campaign went viral but does it trivialise cancer?