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South Korea has a new slogan, aimed at boosting an already strong tourism trade - it's “Imagine Your Korea”, but will it work when for a country often linked with its rogue neighbour, North Korea? Jonathan Cheng is the Wall Street Journal's correspondent in Seoul. He's there now. (Photo: K-pop star Psy Credit, and the North Korean leader Kim Jong-Un. Credit: [l] Michael Kovac/Getty Images [r] Reuters/KCNA)