ÃÛÑ¿´«Ã½

Use ÃÛÑ¿´«Ã½.com or the new ÃÛÑ¿´«Ã½ App to listen to ÃÛÑ¿´«Ã½ podcasts, Radio 4 and the World Service outside the UK.

Episode details

World Service,4 mins

Branson: the NFL and Sport Sponsorship

Not by the Playbook

Available for over a year

With American football's big sponsors increasing the pressure on the team owners and the NFL, how much power do sponsors have over sport, and what influence should they exert. Richard Branson is the billionaire owner of the Virgin group which sponsors many global sporting events from the Caribbean cricket league to the London Marathon... Photo: Richard Branson CREDIT:Paul Kane/Getty Images

Programme Website
More episodes