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World Service,03 Mar 2015,28 mins

Breaking into China

Business Daily

Available for over a year

A special edition of Business Daily discusses what it takes for a foreign business to break into China. When it comes to business, China appears to be as much a land of golden opportunity as a landscape littered with the wreckage of foreign companies that got it wrong. How do foreign businesses get China right? What are the pitfalls? What are the things you need to know? With an invited audience and a panel of guests including Linda Yueh, chief business correspondent, Ting Zhang of China Business Solutions, Stephen Phillips, CEO CÃÛÑ¿´«Ã½ (China-Britain Business Council), Quinton Pullinger, of the British bicylce maker Brompton Bikes. (Photo: Signs saying 'I Love Shanghai' are seen on the facade of Aurora Building next to other skyscrapers in the Lujiazui Financial District in Pudong, Shanghai. Credit: Feng Li/Getty Images)

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