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Europe launches its quantitative easing programme today - a full six years after Britain and America launched theirs. But will it help the eurozone? We get the view of Gabriel Sterne, Head of Global Macro Research at Oxford Economics. Also, we speak to Uwe Lübbermann, founder of the German based company Premium Cola. He reckons perhaps it is time for companies to stop just considering profits and growth, and to prioritise being good instead. Dr Tom van Laer from Cass Business School, in London, has been monitoring how the company has been doing this. And, Lucy Kellaway of the Financial Times wonders whether, despite the billions spent on super-smart bosses with high-end degrees, there is a singular lack of common sense in many big businesses? (Photo: European Central Bank. Credit: Daniel Roland/AFP/Getty Images) *Dr Tom van Laer was mistakenly introduced as his Cass Business School colleague Prof Andre Spicer.
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