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As part of the programme's coverage of 100 seats in the 100 days to the election, reporter Sima Kotecha took American pollster Frank Luntz to Corby to speak to voters ahead of the election. Many of the voters Luntz spoke to were disengaged with politics with some not knowing who the Prime Minister or leaders of the parties were. Luntz warns that politicians need to be careful to ensure younger voters don't lose interest in politics. "Politics has to be so careful not to insert a poison into the electorate so that instead of passion you get cynicism negativity and apathy, and that's what's happening," he said.