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Reigning Formula 1 champion Lewis Hamilton says he'd jump at the chance to design his own clothes. He is the newest ambassador for London Collections Men, the male equivalent of London Fashion Week. Women have traditionally spent more money and time shopping for clothes than men. But according to recent surveys men have been catching up and there appear to be more male dedicated followers of fashion than ever. Benjie Guy went to the opening of this year's London Collections Men at The Hospital Club in Covent Garden to find out why. (Photo: Lewis Hamilton. Credit: Getty Images)