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World Service,29 Apr 1999,13 mins

A Question Of Quality

Managing For Growth

Available for over a year

Quality is one of the things your customers pay for and expect, but what does it mean. Most business claim to offer high quality but it a subjective term, especially when being offered at a relatively low price. In the programme experts offer advice to budding entrepreneurs and remind them that quality means offering your customers a service or product they want.

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