Episode details

Available for over a year
Anyone for some ISIS Belgian chocolate? Michael Rosen and Dr Laura Wright discuss branding mistakes with semiotician Greg Rowland. First broadcast on Word of Mouth, 6 October 2015
Programme WebsiteUse ÃÛÑ¿´«Ã½.com or the new ÃÛÑ¿´«Ã½ App to listen to ÃÛÑ¿´«Ã½ podcasts, Radio 4 and the World Service outside the UK.

Available for over a year
Anyone for some ISIS Belgian chocolate? Michael Rosen and Dr Laura Wright discuss branding mistakes with semiotician Greg Rowland. First broadcast on Word of Mouth, 6 October 2015
Programme Website