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Episode details

World Service,08 Sep 2001,25 mins

Branding – Buying into a Lifestyle

Agenda

Available for over a year

Has the image replaced the product as advertisers convince us to buy an idealised vision of what we want to be. If we are buying false dreams, whose telling us what those dreams are and why? Guests: Yvonne Iwaniuk, Giles Gibbons and George Monbiot.

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