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The business end of writing has the three key players: the literary agent, the publisher and the book seller. Caroline Dawnay, president of the Association of Authors' Agents explains how to approach an agent. Publishing director of Viking Press Claire Alexander reveals what she's looking for in a novel. And marketing director of Waterstones, John Mitchinson, explains why so few first novels sell. "Knowledge isn't determined, you're finding out as you write, as you read, it's not fixed learning, it's discovery." Malcolm Bradbury. Presented by Russell Celyn Jones.