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Whilst some may think of Mexico in terms of stereotypes around tequila or sombreros, over the past decade creative industries have flourished in the country. They now contribute $89bn, or seven per cent of Mexico's entire economic activity. The Mexican government has begun promoting local companies that incorporate good design to overseas markets, in the hope they can reflect a more positive national identity. But will the plan work? The ÃÛÑ¿´«Ã½'s Vivienne Nunis went along to a recent event in London to find out. (Picture: A model on the catwalk of Mexico City Fashion Week Oct 2015. Credit: Getty Images.)