Radio 4 in Four - How do fashion brands deliver the latest trends so quickly? - ÃÛÑ¿´«Ã½ Sounds

Radio 4 in Four - How do fashion brands deliver the latest trends so quickly? - ÃÛÑ¿´«Ã½ Sounds
How do fashion brands deliver the latest trends so quickly?
From the design to the shop, what is 'fast fashion' and how do top brands turn it round?