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Corporate Social Responsibility (CSR) is the idea that businesses have more responsibility to the world than just delivering to their shareholders. It's become prominent in the language and strategy of many businesses as a means of strengthening their relationships with customers and suppliers and building a strong brand - but has it become just a marketing tool? The debate comes from millionaire's mecca Monte Carlo, and the audience contains highly successful business people attending Ernst & Young's annual Entrepreneur of the Year world summit. Panellists include John Williams, Head of Group Sustainable Development at HSBC, and Richard Dean North from thinktank The Institute Of Economic Affairs.