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China is one of the fastest-growing publishing markets in the world, now worth as much as £11bn/$15bn annually and growing fast. Jo Lusby is managing director of Penguin Random House China, a global publishing conglomerate doing its utmost to expand its Asian empire. Shakespeare is her secret weapon. (Image: Hong Kong: An employee of Sotheby's auctioneers looks at a first folio edition of plays by William Shakespeare. Credit: MIKE CLARKE/AFP/Getty Images