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Keep the audience with you, and avoid cliches - and the word 'very'. Sarada Peri, Special Assistant and Senior Speechwriter to President Obama, and Garentina Kraja, speechwriter to President Jahjaga, the former president of the Republic of Kosovo, share their wisdom. Image: President Barack Obama meets with Sarada Peri in the Oval Office. Credit: Official White House Photo by Pete Souza
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