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England's defeat to Iceland at Euro 2016 topped the list... Nigel Morgan, Social Media Expert and Adviser: "Sport's unifying isn't it...and generally it's triumph or tragedy, both of which illicit responses. "Often you realise it's usually positive things that have actually captured the imagination of Twitter. "Even when you don't (experience triumph) you see this lovely outpouring of support. "For a lot of these countries, Twitter has been a really important tool...and it's so instant. It's so immediate, it's so quick to do that."