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The company are promoting festive station names across their network. Professor Isabelle Szmigin: "I think it's a nice thing to do at Christmas, and in marketing terms it's engaging customers. "It's like getting involved in a communal crossword puzzle, and the idea of games and fun is very much a part of the Christmas spirit - it's about something that's engaging people. "The environment is just right for it. "In this sense it's about the environment, it's about their names being top of mind."
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