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Available for over a year

If you've caught a train recently or booked a hotel or even taken an Uber minicab you'll be familiar with the idea that a fixed price for a single product is fast becoming a thing of the past. This practice of charging different prices based on how much people are willing to pay rather than the cost of production is known as price discrimination. The rise of online retailing and associated information on how we shop means that it is spreading. Adam Shaw talks to consumer expert Sue Hayward on how to get better deals. First broadcast on Money Box, 1 January 2017.