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Episode details

World Service,4 mins

Burger vs noodles: Enticing China's middle class

The Food Chain

Available for over a year

McDonald’s is setting its sights on a big prize - China's middle class. But it’s not the only global fast food chain in the market, and consumer tastes are changing. The ÃÛÑ¿´«Ã½â€™s Danny Vincent sets the scene from Beijing. (Image: A man cooks in a Chinese fast food restaurant. Credit: Peter Parks/ Getty Images)

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