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Available for over a year

In today's highly competitive retail market, selling has become an art form. Goods need something to set them apart and this is often in the form of an engaging backstory - how, why, where did the product come about? Elizabeth Hotson visits Simon Manchipp at design agency SomeOne to see if he can craft an authentic backstory for a gin brand; something that will make the ordinary, extraordinary. Photo: Blue Jumper Gin Credit: Simon Manchipp