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World Service,3 mins

African women buy more baby clothes online than personal fashion

World Business Report

Available for over a year

An African e-commerce company has analysed a million online transactions by women and found they love bright contrasting colours and fashions with stripes, but spend more on children's clothing. They also shop more on the internet on Tuesday, than any other day of the week. The Chief Executive of Mall for Africa, Chris Foylan, tells the ÃÛÑ¿´«Ã½'s Russell Padmore about the different shopping choices of African women compared to female consumers in other regions of the world. (Picture: African women shopping online. Peathegee/Getty.)

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